lophy low ph laundry detergent | packaging design
i was commissioned for logo, branding and packaging design for a new brand called ‘lophy’ with concentration on their pilot product — low ph detergent. the product essentially boasts a concentrated, low pH formula for unmatched bright and clean results, so my challenge was to marry modern trends, a clean color palette and simple design that really communicated crisp and clean message.
front & back panel closer looks. line-based ultra minimalist iconography paired with a light and clean color palette. blue and green for spring; white for clean. minimalist logotype offering soft colors of spring and the notion of rain or dew drop, stylized with a wavey divider mid-icon to bring the liquid concept home.